You may or may not have noticed but I’ve been missing in action for a few weeks. The reason? I’ve been busy putting the final touches to ‘Asylum,’ the third book in the Detective Jill Brennan Series.
After more than 14 months in the writing and three months working with my editor, PD Martin, ‘Asylum’ is done and dusted and ready to take on the world. Grrr. If you think writing a book is difficult, it’s nothing compared to marketing it.
Let me tell you up front and I’m no marketing guru and I don’t consider myself an expert in self-promotion, but there is one thing I have learned since taking up this writing business, it is just that…a business. I know the time has come for me to put my big girl pants on and step out of my comfort zone and tell every single person I meet for the next few months…’I HAVE WRITTEN THIS FANTASTIC BOOK. IT’S GOING TO BE A BESTSELLER!!’
You may be wondering about these 4 P’s. I’m sure I learnt about this business marketing strategy when I was studying economics but I never thought I would have to use it. And until now, I haven’t. The 4 P’s to marketing – here they are…
- Products – Your product should meet the market’s expectations, packaging, design, quality.
- Place – distribution – the use of internet to sell your product.
- Price – consider price setting and discounting.
- Promotion- communicating the benefits and value of your product to consumers.
I’ve put all these strategies in place so wish me luck. Hey, did I tell you ‘I’ve written this fantastic book and…